Madonna

Madonna is a Japanese adult video producer. Founded in 2003 as a married-women / mature-women specialist label under Hokuto (Outvision group / WILL), it originally began by producing exclusive works for CS adult channels. Its concept is "drama and mature women," emphasizing a glossy, transgressive appeal. In 2010 it launched the "Young Wife" series starring Rio Hamasaki, which became a hit. Alongside its main "Madonna" label it operates "Obasan" (40+ exclusive), "Jukurekomi" (live-action adaptations of adult manga), "MONROE" (actresses in their 40s), and the streaming-only "MADOOOON!!!!". It maintains a large roster of exclusive actresses — AV writer Takeshi Yawaki calls it "the mature-women department store." As of January 2025 it releases 60+ titles per month with 60+ exclusive actresses, among the most in the industry.