PREMIUM

PREMIUM is a Japanese adult video (AV) production company founded in March 2006 under Hokuto (now WILL). Its concept is "STYLISH BEAUTY — delivering the actresses the era demands through stylish videography". In its early days it staged Hokaka's sell-through debut and revivals of Kinjo Anna, Noa and Hirose Naomi. The Weekly Daimyo-zu family site calls it the "Todai-Ri-III of the AV industry". In January 2021 it shipped the industry's first Ultra HD Blu-ray title under the "PREMIUM 4K" label. DVDs release on the 7th of each month. Main labels include Elegance, PREMIUM VR, GLAMOROUS and more.