Misa

Misa (Misa), male, is a native of Yujiang, , . He holds a bachelor's degree in Administrative Management from the College of Humanities at (Class of 1997), a master's degree from the Network Multimedia Laboratory at Zhejiang University, and a Ph.D. from the . He is the founder, CEO, Chairman, and General Manager of In 2007, Misa returned to China and founded Mammoth Technology in Hangzhou to develop a mobile operating system. In 2010, the startup Mammoth Technology was acquired by , and Misa joined Alibaba to helm its most secretive department, M Studio. In 2013, Misa attended a mysterious launch event by Google in the United States, which directly inspired the idea to leave Alibaba and start a new venture; in the same year, he posted a message on WeChat Moments, gathering friends to create something similar to Google Glass. In 2014, he left Alibaba and founded Rokid, beginning to venture into the field of Artificial Intelligence. In 2018, the first generation of Rokid Glass was released. In 2021, the consumer-grade AR smart glasses Rokid Air were launched; in November of the same year, he participated in the MEET2022 Intelligent Future Conference, where he discussed the exploration of application implementation in the AR smart glasses industry. In March 2023, the latest generation of consumer-grade AR smart glasses, Rokid Max, was released; on August 26, at the Rokid Jungle Launch Event, it was announced that Google and Rokid collaborated to launch the world's first Google-certified AR Android TV Device. On February 18, 2025, he delivered a speech at the Economic High-Quality Development Conference held in , Hangzhou, , showcasing the 49-gram with AR functionality; in the same year, he was recognized as a 2025 Zhejiang Business Unicorn Star; on November 17, the episode of China Short Video Night he participated in was broadcast. On February 26, 2026, Chancellor Merz visited Hangzhou, and Misa, as a representative of Zhejiang's technology enterprises, delivered a speech and demonstrated the . After trying them on, Merz expressed appreciation.